So you"ve just discovered (or been told) that your company needs a video and you"re in charge of it. Congratulations! You are about to go on a fun journey – one that is not always easy, but one that will give you with a real sense of accomplishment, positive reactions from your customers, and hopefully, a lovely feather in your cap for the boss.
Videography in Jacksonville FL obviously requires proper equipment and techniques, but before that, it requires incisive thinking and careful planning. If you get that right, the rest will follow, and you will be able to produce a great video to promote your business.
Add emotion and personality.
For example, if you sell kites, don"t just show a picture of the kite and don"t just settle for showing the kite soaring through the air. Instead, show us a group of children flying the kites and having fun. It will be much more powerful.
TV gets you a large, general audience.
It"s particularly true for CBS, NBC, ABC and your local TV news shows. To get a more targeted audience (for example 25 to 34-year-old women who have jobs and kids) advertise on cable TV. Different cable channels and shows are designed to appeal to different age groups, interest groups, and income levels. You can run your ad for shows that focus on people who would be likely to find your product or service of interest.
What is your message?
That is the greatest question you could ask yourself now. Before anything else, before the storyboards, before the lights come up, and before the camera rolls. You must determine a central and resounding message.
Upload your videos.
Open an account with YouTube, and upload your video. Make sure that you carefully choose the title, description & tags carefully, ensuring that they contain the main keywords/phrases. It gives assurance that your videography in Jacksonville FL will get an opportunity to be found when people search for relevant keywords. The other benefit is that Google may decide to pull your video over onto the first page results if they consider it relevant to the search term.
What goes up must come down.
If you"re acquiring significant income today and have been doing so for a while, you must prepare for any downturn you might encounter. This article isn"t meant to be a buzz kill. It is just to serve as a reminder that every video production business will experience its ups and downs and to offer a few ideas on how to weather the storm until things get good again.
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